While working on Lexus.com during my time at Team One, I was able to learn a lot about the car industry. My learnings from working on both customer and dealer facing parts of the business birthed this project.
product design, research, user testing, prototyping, strategy
Visualize & design your car in the comfort of the room/space you're in at the moment.
Get on your scheduled augmented reality shared session and discusss your model's build details with a dealer. Build an interpersonal connection up to the final purchase.
After building your car, you schedule an augmented reality shared session (similar to a FaceTime call). The session connects you to a dealer, both parties can interact with the model, and setup further steps.View Annotated User Flow
I used an 'incomplete' focus square as the visual cue to communicate that surface detection is.
The focus square becomes 'complete' with a '+' icon in its center to communicate to users that a flat surface has been found. Additionally as a second means of communicating a flat surface being found, a green notification bubble appears in the top left.
No product is complete with its branding and the message it stands for. I concurrently worked on the branding as I designed the app. I wanted it to feel playful, futuristic & most importantly, useful.
Founders Grotesk font felt confident. That is a feeling I want users to feel as they interact with the product.
When I began designing for this, I had controls that were on all sides of the screen. I needed to reduce the number of onscreen controls. iOS UIKit's app drawer became very useful here.
I was able to take all the bottom horizontal controls tab, and put them in the app drawer, which is collapsible.
“I’ve never bought a car but this feels & works like something I’d definitely use” - Jazmine Lawrence, Student
“As a techie & someone who's looking for a new car, I think this the simplest way this AR tech can be used. It's a seamless way to communicate.” - Treasure Brown,
"This shows you can work within a system and empathize developers you'll work with." - Tyler Townley, Design Manager